Cheeky Luke

For years, I have been dealing with the fear of standing out, of showing my true self to the world.

Freedom is the opposite of homologation, and the only way to achieve freedom is by being yourself.

Wearing a black t.-shirt is safe and standard: nobody will criticize you, and nobody will notice you.

Wearing a black t-shirt with a little color and a little design is quite different: it means freedom, with balance, with a specific attention to detail.

The t-shirts designed by Cheeky Luke, the silly name that I invented for myself, is not for the fans of big brands, huge graffiti or too much colors: is for those who want the freedom to be simple and balanced, and have a strong attention to detail and color matching.

This is why I started creating and I wish to get in touch with people who have a different mindset than mine or have always been thinking my way. I really wish to explore and to create. I don't do it for the money, I am already rich. I do it for the passion, for the beauty and for the connections.